Ariel has revamped its brand through it new revolutionary stain removal technology which they call "Actilift". This new line of products could also prevent stains from setting in, and could also be used in cool wash.The Ariel with the Actilift technology has been available since last week backed by marketing activities like in-store support, media advertisement, press releases, online, and free sampling.
More on the link below, on a Marketing Week article.
Link: Ariel revamps brand with new stain removal technology |